“I have a dream…” oral communication as a vital campaign tool

What could be more powerful than a message delivered orally that continues to resonate 50 years later?

Particularly if, as with King, the outcome is successful beyond your wildest dreams…

At some point each of us will be required to tell an audience about something we feel strongly about – an issue, ourselves, our work. You don’t have to be The Rev Martin Luther King Jr to persuasively deliver key messages to stakeholders – anyone can if they understand the form.

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